Link building is a major influence in SEO ranking today.  However, all links are not created equal and will not provide the same level of quality for ranking your site or blog as other links.  In fact, too many links can actually lower your ranking depending on the type of links involved.  To get the very best position in search engines, here are some basic strategies of link building.

Creating a Link Profile – Overview

A link profile is what the spiders view as similar sites linking to your pages minus dissimilar sites linking to your pages.  This means that every page on a site requires some links that are relevant to the information on that page.  This is true of incoming and outgoing links.  A variety of link types are equally as essential to your profile.  This includes global links, local links, topic specific links, anchor text and your link neighborhoods.

• Global Links

These are the highest prized links now – subject to change with the next algorithm.   These links are not from all over the world but rather the spiders way of calculating how many relevant links are from other sources and if those sites have something valuable in their own content that allows your site to enhance their information.  The totality of these relevant and value added links incoming rates your global popularity with a search engine.

• Local and Topic Specific Links

Local is the same as topic specific in the link building world.  At one time, this type of link was the highest awarded link type by the spiders roaming the web.  Today, it still has importance because it shows that those linking to your page consider you have some authority on the topic.

• Anchor Text

When hundreds of incoming links point to your keywords, it tells the spiders that this text is very important to the web.  Articles using keywords need to focus on those keywords and need to provide information that is important to others.

• Link Neighborhoods

Of all the basic link building information you need, the concept of living in respectable neighborhoods is essential. It is better to have fewer links that relate to your own site’s focus than to have gobs of links that end up in the Spam Nation.  Be particular about where you allow your links to be placed and where you send your visitors to when linking outward.

• Variety – The Key to Link Building

 The most important element in link building is that there are a variety of links on a variety of pages to a variety of locations.  This means that links to blogs, social sites, articles and even websites should be present.  All links should be relevant to the focus of the page and site.  All pages on the site should link to the home page and to all relevant pages within the site.  These are the basic elements that count to gaining a better position in search pages.

 Author Bio :

Ruth Rogers ( Guest Author on Tech Parrallex Blog ) is a Web Marketer that also Enjoys writing Custom Assignments, Social Internet Marketing and finding other Creative Methods to Bring Traffic to Sites.